13.Three times each year, Nielsen compiles the ratings from various markets, and television stations use this information to determine how much they can charge for commercial time. D. provides network audience measures, along with estimates of network audiences for all commercials. _____ are shows that are sold or distributed on a station-by-station, market-by-market basis. 46. Symbol Syndication. Found inside – Page 224Barter Syndication Barter syndication , also called advertiser syndication , has become increasingly popular among television advertisers ( see section 7.2b ) ... During ad breaks in TV programmes, some viewers change channels to avoid the commercials. The ability of a station to reach its desired audience . The show will be available on the Fishnest Syndication FTP site and is all barter, so get a demo today and see why He's called the "Godfather of DJ's" DJ Hercurock said, "I personally want to let you know how extremely ecstatic I am about joining Fishnet Syndication. Which of the following statements describes a problem encountered by national advertisers when using spot advertising? The WB is an example of a: _____ are local TV stations to which a single television network supplies programming and services. Which of the following factors makes it difficult for companies with small advertising budgets to use television as part of their media mix? 50. Found insideAlso called trade out. See exchange. barter syndication - Programs that are offered to a radio or television station at a reduced price or for a fee, ... Which of the following dayparts sees the largest radio audiences? Found inside – Page 21N.9.4* Barter syndication, as this process is also called, is a well-known process. It is summarized in the recent case of Luisi v. Which of the following dayparts sees the largest radio audiences? However, the television station also reaches viewers in northwest Georgia and northeast Alabama, resulting in a lack of: National advertisers are not limited to using only network television. D. use both network and spot advertising and try to effectively combine the two. Chapter 11 - Evaluation of Media: Television and Radio. Found inside – Page 139A Survey of Electronic Media (1-download) Michael A. McGregor, Paul D. Driscoll, Walter Mcdowell. 2. Barter syndication avails. Found inside – Page 197They will write to attract and motivate a particular target audience group ... that of barter , also known as barter syndication , because it is also a form ... Rick is engaged in: Donna gets impatient during long commercial breaks, so she often records shows and fast-forwards through the commercials when she watches them. Local radio is the best advertising option as it reaches travelers in their cars and is low-cost. D. first-run programming. The audience for syndicated shows is often older and more rural. The major reason for the decline in the viewing audiences of the three major networks is: An arrangement where a group of cable systems in a geographic area are joined together for advertising purposes is known as: The growth in spot cable advertising has been facilitated by the use of: Which of the following statements concerning advertising on cable television is true? Networks provide programming and services to affiliates. Most financing of television syndication is either a cash deal or a barter deal. Found inside – Page 37Also called trade out. See exchange. barter syndication - Programs that are offered to a radio or television station at a reduced price or for a fee, ... When Dodi watches old episodes of Friends and Everybody Loves Raymond on her local TV station while she eats her evening meal, she is watching: Which of the following statements about off-network syndication is true? E. their lack of popularity when compared to network shows in certain dayparts, such as. On which advantage offered by radio is Mountain Dew capitalizing? The primary function of the station or network is to provide programming content that will appeal to some segment of the audience. Found inside – Page 49First-run syndication—that is, programs first aired in syndication rather than ... had “thrived by using a new method of financing called barter syndication ... Found inside – Page 43The culprit is a new wrinkle called “barter syndication.” At a conference of television program executives that runs through next week, this innovation will ... C. corporations that sponsored the shows. (1 point) True False. The heaviest users of radio as an advertising medium are: Why would a local radio station air a nationally syndicated program like Rush Limbaugh? The WB assembled a group of affiliated independent television stations to which it supplied programming and other services. E. presold programming. The Nielsen Station Index (NSI) refers to local television markets as: The ratings periods during which viewing audiences in every television market are measured by Nielsen are known as: Which of the following statements is true? The trade of program for airtime is called "barter." First-run . B. Assume the television show Grey's Anatomy had an average national program rating of 18 during the 2007 season. This is known as _____ advertising. Found inside – Page 214Network television program production and syndication: A structural example ... how barter-syndication revenue for a particular program might be estimated. The primary function of the station or network is to provide programming content that will appeal to some segment of the audience. C. Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs. C. participation syndication. CEO for content syndication platform Instinctive. 2 Guys Named Chris is available to IBA members on a cash basis, and barter is also available. B. station-sponsored syndication. Which of the following statements about radio as an advertising medium is true? Donna engages in: D. Young adult males are the most likely to zap commercials than older adults. When Dodi watches old episodes of Friends and Everybody Loves Raymond on her local TV station while she eats her evening meal, she is watching: A. Off-network syndicated shows are an important source of quality programming for local stations. Which of the following will hold true? _____ are individuals who act as salespersons for a number of local stations and represent them in their dealings with national advertisers. Audience selectivity on television is possible as a result of: Which of the following factors makes it difficult for companies with small advertising budgets to use television as part of their media mix? Found inside... a process called stripping. Frequently, stations purchase syndicated programmingona barterbasis. In barter syndication,the producer provides the ... B. station-sponsored syndication. For advertisers, the _____ is one disadvantage of cable television as compared to network television. Under a _____ arrangement, national advertisers can participate in the syndication market with the convenience of a network-type buy while local stations get free programming as well as some advertising time to sell to local or spot advertisers. An advertiser bought a 15-second spot during prime time, but realized that there was very low recall for the advertisement. as some advertising time to sell to local or spot advertisers. syndication ___ is called commercial time: inventory: In ___, former popular network programs are sold to individual stations for rebroadcast: off-network syndication ___ involves original shows, like Oprah, Inside edition, and extra: first-run syndication: One of the fastest growing trends in television is ___ barter syndication ___ or . An art gallery in a small town near Chattanooga, Tennessee, is hosting an "outsider artist" sale and wants to invite people from the area to attend and buy the pieces made by Tennessee artists. D. use both network and spot advertising and try to effectively combine the two. The television daypart that attracts the largest viewing audience is: _____ are independent local television stations that send their signals via satellite to cable operators to make available to their subscribers. This is referred to as: _____ refers to shows produced specifically for the syndication market. Found inside – Page 380Also called a trade-out. Barter-plus-cash programming: a station acquires a syndicated program for a fee and also surrenders to the syndicator some of the ... _____ refers to commercials on local television stations for which the advertisers negotiate directly with the individual stations. Off-network syndication: Colloquially called a 'rerun'. Advertisers can adjust their media strategies to take advantage of different geographic markets through _____ in specific market areas. The nine advertisers are using a(n) _____ type of advertising arrangement. "Commercial-free" blocks of music are a disadvantage for advertisers because: The heaviest users of radio as an advertising medium are: C. To increase its appeal to national advertisers. This is known as: Why do advertisers use the image transfer process in radio advertising? C. The high cost of network time can be a drawback to advertisers with limited media budgets. Companies prefer sponsorship arrangements for buying advertising time because it: A consortium of nine major advertisers recently joined Television Production Partners, a new venture that develops movies, specials, and limited-run series for television. YouTube. 12.Product placement offers marketers the opportunity to link a brand with a popular character. All That Glitters: GroupM Sees Gold In Barter, Launches 'Midas' - 04/23/2010 Content syndication is a web based strategy of republishing content from […] _____ are reruns of network shows that are bought by individual stations to broadcast. E. presold programming. One of the fastest-growing trends in television is barter syndication (also called advertiser-supported syndication). Found inside – Page 200ELECTRONIC MEDIA February 16 , 1984 NATPF wote by Rinert Hursom Barter syndication was a key topic at the National Assn . of Television Program Executives ... Join former Entertainment Tonight weekend anchor, Jann Carl and her co-host Rodney Miller as they seek out the upbeat stories of the innovative, interesting, and historic things happening in small town America! Audience selectivity on television is possible as a result of: C. The high costs of producing and airing television commercials. There are approximately 900,000 television households in the San Diego County market. . D. first-run programming. This usually accounts for 75 percent of their schedule. Found insideWrestling observers have known since all the way back to the then-WWF's exploitation in the mid-1980s of a ploy called “barter syndication” to get its taped ... Found inside – Page 89Syndication is a means of program distribution that involves the direct ... and “off network” (now often called “aftermarket”) syndication as it is these ... Which of the following statements about off-network syndication is true? The arrangement under which syndicated programs are offered free or at a reduced rate to local stations but with some advertising time presold to national advertisers is known as: A. off-network syndication B. first-run syndicationC. Both shows are on at the same time on Friday night. You know you need to buy advertising, but you have a limited budget. A disadvantage associated with the use of syndicated shows for advertising is: A. First-run syndication: This is programming that is broadcast for the first time as a syndicated show and is made specifically to sell directly into syndication. there is no way the money can be obtained it is so out of line with current resources). The ability of a station to reach its desired audience . With Gujarat HC help, divorced couples in barter marriages remarry Schools to reopen for Classes 6-8 today in Gujarat The time Rajat almost lost INR 80,000; here's how to be sure that your . Found inside – Page 52There are 107 different frequencies ( also called " channels ... Barter - A method by which TV stations compensate a syndication company for the use of a ... Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network.It is common in the United States where broadcast programming is scheduled by television networks with local independent affiliates.Syndication is less widespread in the rest of the world, as . Advertisers who want the ability to demonstrate how their product operates and actually show its use are most likely to choose: B. has the ability to reach large audiences in a relatively cost-efficient manner. Found inside – Page 58A few independents tried to make a go of it in the less desirable UHF band ... For national advertisers , barter syndication soon became an alternative to ... This is an example of how _____ is possible through television. D. first-run programming. Today, also called The Today Show, is an American news and talk morning television show that airs on NBC. Cable networks such as CNN that can transmit multiple channels from one network engage in: The price for commercial time charged by a television network is largely a function of a program's: The sole source of network television and local audience information is: The number of households in a market area that own a television set is referred to as: The weekly Nielsen report shows that 20 million of the 97 million television households in the U.S. watched American Idol last week even though only half of the households were actually watching television during this time period. With cash scarce in villages, people are being paid wages in grain . Found inside – Page 431BARTER SYNDICATION A system of distributing programs in which the syndicator retains a certain number of commercial slots and markets them, ... Which of the following statements about the length of television commercials is true? Tests also remain important to station groups. Barter syndication is also called A advertiser supported syndication B station from MARK 3339 at University of Houston The audience for syndicated shows is often older and more rural. And roll in a stranded starship, a cockroach-fighting hunter, a crew of plane-crash survivors and a It was the first of its genre on American television and in the world, and after 68 years of broadcasting it is the fifth-longest-running American television series. Copy link. B. first-run syndication. Time to sell advertising in a specified time period were tuned to Grey 's Anatomy to be involved with take! 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